Vertical Search Works: A Primer on Vertical Search Engines
Founded in 2009, Vertical Search Works utilizes advanced semantic search technology to deliver impeccable online advertisements. Most people are well acquainted with contemporary search engines, such as Google, Yahoo!, and Bing, which use complex algorithms to deliver relevant information from across the Web. While the results these sites produce have improved exponentially in recent years, users often need to take several attempts to find exactly what they are searching for due to homonyms and other quirks. Vertical Search Works takes advantage of a new breed of search engines to deliver succinct information pertaining to niche topics. Unlike traditional search engines, vertical search engines are confined to particular industries, locations, types of content, or other specification. Instead of sending web crawlers to index the entire Web, vertical search engines employ focused crawlers that only scour predefined topics. Vertical searches are rapidly gaining popularity as navigating the surfeit of information on the Internet becomes increasingly burdensome. Many major search engines are now incorporating vertical search, including Google Maps, Yahoo! Image Search, and Bing Shopping.
Vertical Search Works exploits this technology to extend highly targeted advertising opportunities to an array of businesses. Vertical Search Works integrates programs into a company’s website for use as the default search option. While delivering the best results to clients, this technique also improves the site’s bounce rate by ensuring the client’s results appear first. Advertisers can utilize the precision of vertical search to place carefully crafted ads on only the most relevant websites. In just two years, Vertical Search Works has already devised 80 distinct content verticals, including a number of already live sites in the entertainment, food, home and garden, wedding, and family categories.