The rate at which the digital landscape is changing is keeping business owners on their toes. Gone are the days when marketers could rely solely on traditional advertising outlets: on-air, radio, mailers and standard display ads. Today, the digital advertising universe provides a plethora of outlets to reach consumers but it requires that marketers take time to think about which efforts make the most sense for their business. Successful advertisers have adapted their strategies to be smarter and more focused in the digital space, with efforts like social media, advanced targeting, and mobile marketing.
5 Marketing Tools to Positively Impact Your Business:
Instagram: This image-based social platform is what everyone is buzzing about and for good reason. It is one of the fastest growing social platforms since Facebook. In less than one year Instagram has over 10 million users. It presents new and interesting ways to connect to your consumers. A few tips: post interesting and artistic product photos !important; get creative with it – create a theme for the week so you can draw users in by touching upon passion points. Most importantly engage with the community: comment and repost. All these will help create brand affinity over time.
Paid Search: Many advertisers are already using paid search to advertise their products and services, but with the recent advances in technology it is time to consider upgrading your paid search marketing efforts. Standard paid search efforts won’t cut it if you want to move consumers down the consumer purchasing funnel. In order to reach consumers you need to employ a paid search program that utilizes cutting edge technology, like VSW FeatureLink™, which has the ability to target consumers where it matters most. You can maximize your potential by leveraging a paid search program that uses semantic ad matching technology which will ensure that your product is shown at the right time to the right eyes. Don’t wait to optimize your paid search efforts !important; utilize a best of breed paid search platform to get the biggest bang for your buck!
Facebook & Twitter: These social gorillas are still a driving force that advertisers cannot afford to ignore, and it is essential to understand how best to use these to grow your business. Facebook can be a great tool for building a community and getting consumers through the front door, but if you want to keep them coming, you can’t stop there. This is where Twitter can complement your efforts. Twitter is an excellent communication vehicle that should be leveraged to build an ongoing dialogue with your consumers to build loyalty over time. Remember not to hit consumers over the head with overt product messaging on these platforms. Rather, seek to provide them with interesting tips and tricks to generate interest and build trust.
Smart Phones and Mobile Devices: It is no secret that mobile web traffic is on the rise, according to Search Engine Watch, 63 percent of all smartphone Internet access is done via the mobile network. More and more consumers are finding what they want through their mobile devices, therefore you cannot afford to forgo a mobile presence. A whole new world of advertising possibilities is opening up and changing the way that businesses connect with consumers on the go. How can you take advantage of this new platform? Ensure that your business has a mobile friendly site: avoid using flash, create a concise message for mobile search, make sure your business is listed in location-based search apps, and be sure to highlight special promotions that you are having.
Remember that it is essential to develop your core product/service attributes and your core marketing message before diving head first into any of these methods. To grow your consumer base you need to build your brand, extend your reach, and promote your business through a variety of digital marketing channels.