Today we are excited to announce our expansion into the European marketplace with the opening of its London office supported by a dynamic team that will help give publishers and advertisers access to new and innovative solutions to reach consumers in more meaningful ways. VSW will now be able to better offer its proprietary products in search, video and mobile technology to regional customers – delivering valuable and relevant online and mobile experiences for consumers, and new monetization opportunities for content creators and advertisers.
“We have proven success driving consumers to our publishers’ content and we will now be able to better serve those clients in Europe with a variety of our solutions”
VSW has already assisted UK-based companies Asta Development, New Holland, and Relendex to increase ROI, improve SEO, and generate awareness amongst relevant consumers. Now brands throughout Europe can take advantage of VSW’s marquee products, including UVidi, FeatureTraffic, FeatureLink, FeaturePlay, and VSW Search.
“We have proven success driving consumers to our publishers’ content and we will now be able to better serve those clients in Europe with a variety of our solutions,” said Colin Jeavons, CEO and co-founder of Vertical Search Works. “VSW helps brands from all over the world, and of varied size, attain high-quality audience acquisition through traffic building strategies available with our FeatureTraffic product. And with UVidi, advertisers are able to reach passionate audiences, and publishers are able to syndicate their content at scale, giving them an opportunity to expand their audience reach and maximize ROI.”
UVidi, a new video hub to meet consumers’ daily needs
UVidi is a video hub with top-quality content that serves as a daily resource for highly relevant video content that relates to consumers’ everyday lives. The online destination provides enhanced opportunities for content creators and advertisers to showcase videos, reach a larger audience, and increase consumption of video content. UVidi represents VSW’s commitment to furthering its expertise in niche markets by delivering more dynamic original and publisher video content from the auto, family, food, garden, entertainment, home, and sports verticals.
FeatureTraffic delivers high-quality traffic, manages and tracks audience flow
FeatureTraffic delivers high-quality traffic, manages and tracks audience flow to publisher content in real-time. VSW assists publishers with audience acquisition so that they can focus on creating highly engaging content.
FeaturePlay - New content discovery platform
FeaturePlay is a brand new content discovery platform powered by VSW’s proprietary semantic search technology, which recommends articles, photos, and videos related to users’ interests. The FeaturePlay widget embeds into a publisher’s website and uses semantic technology to showcase the most relevant content, saving visitors from having to explicitly search for it. Whether users’ interests lay in pop culture, sports, travel, food, health, or interior design, FeaturePlay helps to establish greater value for consumers, which results in more revenue for publishers.
In order to protect brand integrity, VSW performs a Security Integrity Process (SIP) verification to each site added to its publisher network to allow brands to advertise with more confidence and provide publishers with benchmarks to ensure the quality of inventory. Utilizing both human and machine intelligence, VSW delivers premium ad impressions to verify whether sites found in their vertical content network are of high quality and brand appropriate. Through SIP, VSW provides an extensive reach, premium brand-safe distribution, and effective ad targeting, and dramatically reduces the risk of ad fraud and malware.
VSW’s products, including FeatureTraffic and UVidi, are available now. The new European office is located in Shoreditch, London.